Consumers are fed up. Could Buyer Psychology be the key to survival?Revolutionise your sales and marketing now!
From the award-winning founder of Automation Ninjas, an engaging, practical and insightful guide to surviving modern marketing. Combining buyer psychology and marketing strategy with real life case studies to help businesses generate more leads and convert them into long term happy customers.
Consumers are fed up with marketing. Businesses need marketing to survive. This divide between what consumers want and what businesses need is the biggest challenge threatening the survival of modern businesses. To fix this problem, businesses weigh themselves down with technology and tactics. For too long we’ve overlooked the key driver behind consumers: the brain.
In the last decade, advances in psychology and neuroscience have given us key insights into how the brain works. We now understand the processes from paying attention, through to how we decide what to buy. These insights have not been passed on to marketing.
Hack The Buyer Brain fixes that
Want more leads of better quality? Happier customers that spend more? Higher ROI from your marketing?
Time to Hack Brains.
Hack The Buyer Brain combines the latest revelations in behavioural science with immediately applicable marketing strategies and tactics.
In my opinion, this is the most practical and helpful book in the buyer psychology and marketing subgenre.
Kenda’s lifecycle marketing plan redefined how I thought about marketing.
A must read for those striving to be a complete marketer.
It's for all of us trying to get our heads around the complexities of marketing and sales in the digital world. We are all designing customer experiences - and these experiences have to go well beyond the purchase. Hack the Buyer Brain provides a framework and a set of rules any marketer can follow. Since reading it, I have referred back to it often.
I found the HTBB experience educational, authoritative, well-researched and logical. Above all though it was compelling, I wanted to keep reading it. I read only really good books in one go. I refer back only to exceptional ones such as this.
Read it now to become a better marketer.
Hack The Buyer Brain is all about how modern marketing is at odds with the human brain. And how you can hack it using a mix of marketing and buyer psychology to get more leads + convert them into long term happy customers.
Kenda is an absolute whizz at knowing what makes people tick. And she's a massively engaging speaker and writer. So I have no doubt that this book is going to be a smash hit.
Fantastic news that Hack The Buyer Brain is now available for pre-order from the super talented Kenda Macdonald. If you want a deep dive into the psychology of consumers then this book is for you. Get your pre-order now!
Anyone wanting to understand the new marketing MUST get this book… Kenda knows what she’s talking about
We’ve been very inspired by the work of Kenda Macdonald and delighted to be on the list to get a first edition copy of their new book. Go check out her work, re-thinking traditional funnels to align with buyer psychology.